🪴 Client Work（Real World Project）

Local Business | Branding | Beauty

Duration: July 2010 – October 2012

🔗 Related Article

• Read the full story on Medium

🎨 Role & Scope

• Role: Account Executive (Brand & UX Strategy)
• Project type: Local business branding and customer experience strategy
• Scope: This project was one of 35 local salons I managed as part of an ongoing brand and advertising strategy portfolio. Each salon required tailored UX and messaging strategies based on its unique context.

📍Context

One of my client salons, located in a competitive Tokyo neighborhood, was struggling with low customer acquisition and retention in a saturated market. They lacked a clear brand identity and compelling value proposition, which made it hard to attract new visitors and keep them coming back.

I also worked closely with both the salon's internal team (owner and staff) and my own sales/account team to align business goals, user needs, and creative direction across all touchpoints.

Mapping the competitive landscape clarified where the salon could differentiate.