🎨 Role & Scope

Role: UX Project Lead and Web Developer

Scope: Corporate website redesign / content structure / product visibility

location: Tokyo, Japan Tools used: Figma, Google Analytics, Google Search Console Project type: Corporate website redesign for product launch preparation

📍Context

A mid-sized beauty appliance company was preparing for a product launch but struggled with declining engagement and fragmented communication on their outdated website.

The site lacked clear structure, user flow, and alignment between business goals and actual content.

🔍 UX Focus

How can we reframe the site’s structure and messaging to support both product clarity and user trust?

🛠 Key UX Challenges

• Disorganized content hierarchy with competing priorities
• Poor product visibility and unclear navigation paths
• Misalignment between internal assumptions and user goals
• Design constraints from legacy CMS and limited UX knowledge in-house

🚀What I did

• Conducted light competitor benchmarking and SEO behavior analysis
• Proposed a revised sitemap based on user goal flows and product discovery
• Created visual content flow maps to spotlight core offerings
• Collaborated with the CEO to align business tone, visual messaging, and calls to action
• Advised on content entry and ongoing iteration under CMS limitations