🪴 Client Work（Real World Project）

B2C | E-Commerce | Beauty | UI Improvement | Before/After Screens

🎨 Role & Scope

• Role: UX-Focused Web Designer, Frontend Developer & Project Lead
• Scope:
  • Led the project end-to-end — from stakeholder interviews and UX strategy, to frontend implementation and post-launch tracking.
  • Focused on clarifying brand identity and solving structural UX issues to reduce internal support load and increase engagement.
• Project Type: End-to-end redesign (UX strategy → design → implementation)
• Location: Tokyo, Japan
• Tech & Tools: HTML5, SCSS, WordPress, jQuery, Bootstrap, Photoshop, Illustrator, Sketch, Google Analytics, Google Search Console

📍Context

The original corporate website was a “temporary” build with minimal product detail, outdated layout, and no responsive support.

While the company regularly launched new products, the site failed to:

• Communicate the brand identity
• Guide visitors effectively to key information
• Encourage repeat visits or product trust

🔍 UX Challenge

How can we reframe the site’s structure and content to boost clarity, trust, and engagement while reflecting a consistent brand identity?